Did you hear the buzz about Google paying tons to Apple to be everyone’s default search engine? Let’s break it down in plain and easy terms.
So, rumors are floating around that Google is throwing billions at Apple to make sure it’s the default search engine for all of us. This secret deal has been carry out since 2002 and it’s a big deal for both giant tech companies.
As we all knows Google is the default search engine on Apple devices like iPhones, iPads, and Macs. In return, Apple gets 36% cut of the revenue Google makes through searches on the Safari browser.
This whole thing came to light during a trial where an economics expert spilled the beans. Microsoft’s CEO Satya Nadella, even chimed in, saying this deal makes it super tough for other search engines like Bing to compete. It’s like you wake up brush your teeth and Google is your go-to search. Changing that habit is a big deal.
Now, while Google is the default you can actually switch to other search engines like Yahoo, Bing, DuckDuckGo or Ecosia if you want. But and here’s the catch you have to dig into the settings of your Safari browser to make the change.
Why does this matter? Well if Google loses a big lawsuit this deal with Apple could go poof. Apple might have to let users pick their search engine instead of just having Google automatically set. And losing all those billions from Google could push Apple to make its own search engine.
The Justice Department is all over this thinking Google is playing unfairly to keep its search engine on top. Apple hasn’t said anything yet and Google is staying mum too. So, we’re all just waiting to see what happens to this behind-the-scenes deal that’s been shaping our digital world for years. Easy peasy right?
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